Virtual Production • Digital Replica • AI Deepfakes • Motion Capture • Technology Strategy

LukAI:

All-Star Week

LukAI is Luka Dončić's virtual alter ego. Pyramid Three was brought on to create an interactive launch video for the NBA basketball player at the NBA's annual All-Star Week.

The 11,000 pixel wide interactive video features multi-cam virtual production rendered in Unreal Engine 5 using LukAIs custom Metahuman. The production used a unique combination of of AI-enabled tools for motion capture, cloth simulation, voice generation, deepfakes and Unreal Engine.

The event launch came with an exclusive AR drop built by Zero10 and distributed via mavs.com.

The project was built for client 77X.